Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Superdry Moves to Refill Boardroom Seats After Founder Dispute

The retailer's founder Julian Dunkerton rejoined the board in April after a bruising boardroom battle, prompting most of its directors to leave.
Superdry | Source: Superdry
By
  • Reuters

LONDON, United Kingdom — Superdry has appointed former finance heads of M&S and New Look to its board, months after the UK fashion retailer's founder Julian Dunkerton rejoined after a bruising boardroom battle that saw most of its directors leave.

The company said Helen Weir will become senior independent director and Alastair Miller will be the chair of the audit committee.

"Since becoming Chairman in April it has been a priority of mine to restore the Board to full strength and these appointments are a big step in that direction," said Chairman Peter Williams.

Superdry had warned in May of a shortfall in annual profits after Dunkerton began aggressive moves to reform how the British fashion retailer was run.

ADVERTISEMENT

It delayed the publication of annual results to July 10, blaming the "complexity" of reflecting one-time lease and store impairment charges, coupled with recent management changes.

Superdry is still looking for a permanent chief executive and two non-executive directors.

The company, whose trademark jackets, hooded tops and jogging bottoms are popular with young people, appointed retail industry veteran Nick Gresham as interim chief financial officer in May.

By Tanishaa Nadkar and Noor Zainab Hussain; editor: Arun Koyyur.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON