Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

Superdry Founder Sells 6.7 Percent Stake

Julian Dunkerton, a former chief executive of the company, has sold a 6.7 percent stake in Superdry, reducing his holding to 18.5 percent.
Superdry store.
Superdry store. (Shutterstock)
By
  • Reuters

LONDON, United Kingdom — The co-founder of British fashion retailer Superdry, has sold a 6.7 percent stake in the company, reducing his holding to 18.5 percent.

UBS said Julian Dunkerton, a former chief executive of the company who quit as a director in March, sold 5.5 million shares through a placing to institutional investors at 1,285 pence a share, raising £71 million ($92.9 million).

UBS acted as coordinator of the placing, while Investec Bank acted as co-bookrunner.

It said Dunkerton has agreed not to sell any more shares for 90 days following completion of the placing.

ADVERTISEMENT

Dunkerton started the business in 1985 on a market stall in Cheltenham, southwest England, before floating it on the stock market in 2010.

Shares in the firm closed Monday at 1,365 pence, valuing the business at £1.12 billion ($1.46 billion).

By James Davey; Editor: Alistair Smout.

In This Article
Topics
Organisations
Location
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.