Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Selfridges CEO Andrew Keith to Exit Amid Luxury Upheaval

Keith piloted the retailer during a sale to Thailand’s Central Group, as well as navigating Covid-19 lockdowns and a struggling UK luxury market.
Andrew Keith.
Andrew Keith. (Selfridges)

Andrew Keith is stepping down from Selfridges “to pursue new ventures,” the iconic UK department store chain said Tuesday.

Keith, who previously revitalised Hong Kong’s Lane Crawford department store, joined Selfridges in early 2021 as managing director under Anne Pitcher during the lead-up to a blockbuster sale to Thailand’s Central Group and Austria’s Signa Holding, which valued Selfridges’ at around $5 billion. He took the reins as CEO in June 2023.

At Selfridges, Keith navigated a rocky UK retail market in which rampant inflation, recurring coronavirus outbreaks and the discontinuation of tax-free shopping cut short a wave of post-pandemic enthusiasm for luxury fashion.

Keith worked to accelerate the rollout of rental and resale services at Selfridges in an appeal to price- and sustainability-conscious shoppers, as well as continuing the store’s signature mix of high-end and accessible activations: playing host to everything from a rooftop restaurant celebrating a Riviera-themed Dior capsule to the UK launch of Skims shapewear — or, currently, a sports bar-themed activation for Champion sweatshirts.

ADVERTISEMENT

André Maeder, CEO of parent company Selfridges Group, will take on additional responsibilities as CEO of the flagship Selfridges brand following the move. Maeder joined Selfridges Group (which also owns De Bijenkorf, Brown Thomas and Arnotts) last October after 10 years leading German department store group KaDeWe.

Learn more:

Case Study | Can Selfridges Future-Proof the Department Store?

Selfridges has attracted a bid from a potential buyer at a $5.7 billion valuation, the latest indication that the department store’s big bet on physical retail is paying off. But after a bruising pandemic year, the British chain could struggle to rebound amid a continued collapse in international tourism and a shift to online sales.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her original Magic Cream, Tilbury treads into the tricky territory of reformulation, a necessary risk that can reinvigorate a staid product — or destroy a best-seller.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON