Sarah Jessica Parker Shutters Shoe Line

Actress Sarah Jessica Parker announced that she is shuttering her namesake shoe company, according to a report from Footwear News.

Parker launched the brand in 2013 alongside George Malkemus III, the fashion executive responsible for turning Manolo Blahnik into a household name in the US. Malkemus aspired to do the same with Parker’s collection of footwear seeing as her character in the hit HBO series “Sex and City” became synonymous with designer shoes from Jimmy Choo and Manolo Blahnik.

”After 10 colourful years, SJP by Sarah Jessica Parker has made the difficult decision to close its doors this fall,” said the statement from the brand. “The SJP Collection team expresses enormous gratitude to all of their loyal customers and supporters, as well as all those they’ve worked alongside.”

The company’s flagship store on the corner of Bleecker and Perry Street in New York (steps away from her “Sex and the City” character’s fame apartment) will remain open until Aug. 25 and the business’ e-commerce site will be available for consumers to make purchases.

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