Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Puma Sets Short-Time Work for 1,400 Employees

The sportswear company said staff will work half of their usual hours but will still be paid their full salary.
Puma store | Source: Shutterstock
By
  • Reuters

HERZOGENAURACH, Germany — German sportswear company Puma announced on Tuesday that 1,400 staff would switch to shorter work hours until April 13 as sales slump due to the coronavirus and said its three top executives would not take their pay for April.

Germany allows companies to apply for state aid to keep people working but switch to shorter hours.

A Puma spokeswoman said almost all the shops that Puma and its partners operate had been closed due to the coronavirus.

Employees at the company's headquarters in the southern German town of Herzogenaurach and in its own stores will now work only half of their usual hours, but will still be paid their full salary due to the short-time work allowance.

ADVERTISEMENT

Chief Executive Bjorn Gulden, finance chief Michael Laemmermann and sourcing chief Anne-Laure Descours will waive their April salaries, together worth about €170,000 ($183,821.00), while the next management level will waive a quarter of their salary.

The three executives were paid a total of €2 million in 2019.

Puma said earlier this month it was abandoning the 2020 guidance it gave on February 19 that had assumed the crisis would be short-lived.

By Alexander Huebner and Emma Thomasson; editor: Michelle Martin

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON