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Online Retailer Zalando Raises 2025 Guidance After About You Acquisition

The German company said it expected gross merchandise volumes to grow by 12-15 percent, up from a previously expected range of 4-9 percent.
Zalando boxes
Zalando boxes (Shutterstock)

German online fashion marketplace Zalando raised its 2025 guidance on Tuesday after adjusting its projections to include newly acquired About You.

The Berlin-based company said it expected gross merchandise volumes to grow by 12-15 percent, up from a previously expected range of 4-9 percent.

Zalando is investing heavily in its European logistics network, which it has also opened up to partners as it seeks to drive growth amid faltering consumer spending and competition from fast-fashion retailers such as Chinese rival Shein.

The About You acquisition was completed in early July, valuing Zalando’s smaller rival at €1.13 billion ($1.31 billion).

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The company also said it achieved second-quarter gross merchandise volumes of €4.06 billion, up from €3.86 billion a year earlier.

By Tristan Veyet; Editor: David Goodman

Learn more:

Zalando to Buy German E-Commerce Player About You for $1.3 Billion

Berlin-based Zalando said Wednesday it will offer €6.50 per share for rival e-tailer About You, a 67 percent to Tuesday’s closing price.

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