Nordstrom Partners with Dover Street Market

The tie-up is another sign of retail’s ongoing evolution in a challenging environment. It’s the first time the Comme des Garçons-owned concept store has partnered with another retailer to establish a shop-in-shop, expanding its reach while lending Nordstrom the benefit of its brand.

For the next six weeks in New York, Los Angeles, Vancouver and online, Nordstrom’s Space boutique, which typically stocks a mix of emerging and established brands such as Comme des Garçons, Wales Bonner, Jacquemus and Marine Serre, will feature the seven labels supported by Dover Street Market Paris, Dover Street Market’s platform for emerging designers. These include New York collective Vaquera, Gosha Rubchinskiy-founded label Rassvet, and Singapore-based Youths in Balaclava.

The collaboration comes at a time of expansion for Dover Street Market. In late February, it opened a “Little Market” in Paris for its Dover Street Market Paris brands, and last month secured a long-term lease for a new retail hub in the city’s Marais district.