Nike Adds New Strategy Head to Aid Company Turnaround

Nike Inc. has appointed a new top strategy executive as its leadership team tries to turn things around at the world’s largest sportswear company.

Jennifer Hartley, a 14-year Nike veteran, has been named chief strategy officer and takes a place on Nike’s senior leadership team, according to an internal memo. A representative from Nike confirmed that she’ll start in the role this week.

The move comes as chief executive officer Elliott Hill looks to stage a comeback for Nike, which is coming off a tough year of weak sales. Chief financial officer Matt Friend said in the memo that Hartley will work to “develop, drive and deliver Nike’s strategic agenda.”

Nike’s former chief strategy and transformation officer Daniel Heaf departed earlier this year after management decided to eliminate his role, and the teams he oversaw were integrated into the finance department.

By Kim Bhasin and Lily Meier

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