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Mytheresa to Go Fur Free

An image from Mytheresa's 2021 cruise campaign. Mytheresa.
An image from Mytheresa's 2021 cruise campaign. Mytheresa.
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After banning exotic skins on its platform for the Spring/Summer 2021 season, the luxury e-commerce player said it will no longer offer products made using animal fur from November 2021.

Mytheresa joins a growing list of brands and retailers that have dropped or are phasing out fur, including Neiman Marcus, Net-a-Porter, Canada Goose and Balenciaga. The company aims to phase out its existing inventory of products containing fur by the end of 2022. It will continue to carry products made from leather, shearling, sheepskin and calf hair.

Learn more:

The Future of the Fur Industry

The Covid-19 crisis further hammered a category already in steep decline. Yet fur sellers are positive about the sector’s outlook. Should they be?

About the author
Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

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