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Mytheresa Parent Company Reports Sales and Profit Declines

LuxExperience reported a 4 percent dip in overall sales as Yoox Net-a-Porter’s declines overshadowed Mytheresa’s continued growth.
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Mytheresa logged a 14 percent bump in sales in the fiscal first quarter that ended on Sept. 30. (Mytheresa)

LuxExperience, the parent company of Mytheresa and Yoox Net-a-Porter, saw its overall sales fall 4 percent to €589 million in its fiscal first quarter that ended in September, and its net losses more than quadrupled to €98.4 million.

Those declines were led by Yoox Net-a-Porter, which Mytheresa acquired last year to form the online luxury group LuxExperience. Yoox’s sales dipped 19 percent to €119 million during the quarter, and Net-a-Porter and Mr Porter logged an 11 percent sales decrease to €225 million.

Mytheresa remained a bright spot. Its sales jumped 14 percent year on year to €246 million ($284 million) in the fiscal first quarter, aided by strong sales in the US. The German e-tailer more than doubled its adjusted earnings before interest, taxes, depreciation and amortisation to €8 million.

Still, LuxExperience has seen improvements at YNAP. Net-a-Porter and Mr Porter saw a 16 percent increase in average order value to €836, and Yoox’s AOV jumped 18 percent €256 during the quarter quarter.

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LuxExperience is also taking steps to reduce its losses as it seeks to grow overall sales to €4 billion by 2030, up from €2.7 billion at the end of its fiscal 2025. In October, the company sold assets for the off-price retailer The Outnet to investment entity The O Group for $30 million in a deal that’s expected to close in the first quarter of 2026. It also announced layoffs in September.

Learn more:

How Mytheresa Can Make Its YNAP Deal Work

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

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