Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Mothercare Hopeful for Future After Completing Store Closures

The baby products retailer slashed its outstanding net debt to just under £7 million after closing a third of its UK stores in the past 12 months, and is now hoping for a more solid financial footing.
Mothercare Store | Source: Flickr/IndiSamarajiva
By
  • Reuters

LONDON, United Kingdom — Embattled UK retailer Mothercare Plc slashed its outstanding net debt to just under £7 million last year as it completed a programme of store closures that its leadership hopes will put the company on a more solid financial footing.

The baby products retailer, on an emergency footing that has seen it close a third of its UK stores in the past 12 months, registered a loss before tax from continuing operations of £67 million versus £94 million a year earlier.

But the company, which aims to be debt-free by the end of 2019, slashed its debt burden by 84.4 percent compared to a year ago to just £6.9 million.

Shares of the owner of the Little Bird, Baby K and Blooming Marvellous brands surged 19.1 percent to 24.3 pence in response.

ADVERTISEMENT

"We have achieved a huge amount this year, refinancing, restructuring and reorganising Mothercare to ensure a sustainable future for the business," Chief Executive Mark Newton-Jones said.

"The majority of that work is now done."

The high street retailer has been facing intense competition from a new generation of online players which forced it to take radical steps last year that included closing over a third of its UK stores.

Like-for-like sales in the UK, where it has been losing money for more than a decade, continued to falter and tumbled nearly 9 percent. Annual worldwide sales slipped 8 percent to £1.07 billion.

"The next phase of our strategic transformation plan is to develop Mothercare as a global brand, maximising the opportunities we see across many international markets," Newton-Jones said.

By Shashwat Awasthi; editor: Patrick Graham.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON