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Moose Knuckles Receives Minority Investment From Chinese Down Apparel Giant Bosideng

Bosideng, the largest retailer of down coats in China, will help the Canadian outerwear brand scale in Asia.
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Moose Knuckles is planning for expansion in Asia. (Moose Knuckles)
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  • Jordan McClendon

Canadian outerwear brand Moose Knuckles has received a strategic investment from Bosideng, China’s biggest retailer and manufacturer of down coats, the companies announced Tuesday.

Terms of the deal were not disclosed. Private equity firm Cathay Capital, which acquired a stake in Moose Knuckles in 2019, remains its majority investor.

With its new funding, the label known for premium parkas and faux-fur vests will continue its global retail expansion. Currently, it has 36 stores across North America, Europe and China. Bosideng’s operational expertise in Asia will also help with the brand’s product and market development in the region.

Executive chairman Victor Luis said the brand also plans to continue expanding its collections and categories. “Our collaboration with Bosideng will be a catalyst for our growth in Asia,” he said in a statement.

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This investment also marks the exit of co-founders Ayal Twik and Noah Stern as shareholders in the brand. The duo launched Moose Knuckles in 2009.

Learn more:

Why Chinese Brands Excel at Down Jackets

Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.

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