Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Macy’s Cuts Ties to Donald Trump After Remarks About Mexicans

Macy’s Inc., the largest department-store chain in the US, is cutting ties with Donald Trump after his remarks about Mexican immigrants caused an uproar.
By
  • Bloomberg

NEW YORK, United States — Macy's Inc., the largest department-store chain in the U.S., is cutting ties with Donald Trump after his remarks about Mexican immigrants caused an uproar.

The company plans to phase out its Trump menswear collection, which has been sold at the chain since 2004, saying it has “no tolerance for discrimination in any form.” The line includes $70 shirts and $65 ties, and Macy’s has featured Trump in its TV commercials.

Macy’s decision drop Trump follows a similar move by NBC earlier this week. The billionaire drew criticism after a June 16 speech announcing a run for president, when he said Mexicans bring drugs and crime into the U.S. and called immigrants “rapists.”

“We are disappointed and distressed by recent remarks about immigrants from Mexico,” Macy’s said in a statement on Wednesday. “We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation.”

ADVERTISEMENT

Trump’s comments prompted NBC to stop airing his annual Miss USA and Miss Universe Pageants. Last week, Univision Communications Inc. also canceled its telecast of the July Miss USA pageant, citing Trump’s comments.

A MoveOn.org petition to get Macy’s to drop Trump, the chain’s merchandising partner and sometime spokesman, gathered more than 728,000 signatures.

By Lindsey Rupp, with assistance from Gerry Smith. Editors: Nick Turner. 
In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON