Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Lululemon Tumbles as Sales Outlook Misses Estimates

The Vancouver-based company is trying to overcome an industrywide discounting frenzy and mounting competition in athletic apparel.
Source: Lululemon Athletica
By
  • Bloomberg

NEW YORK, United States — Lululemon Athletica Inc. plummeted as much as 18 percent in late trading after the yogawear company's forecast missed estimates, renewing concern that demand for athletic gear is wavering.

The company expects earnings of $2.26 to $2.36 a share this year, well below the $2.56 projected by analysts. Its revenue forecast also came in light of predictions.

Chief executive officer Laurent Potdevin cited a "slow start" to 2017, suggesting that sales have been more sluggish than expected. The Vancouver-based company is trying to overcome an industrywide discounting frenzy and mounting competition in athletic apparel.

The stock declined as low as $54.50 in late trading after the results were released. Lululemon had gained 2 percent this year through the close of trading Wednesday.

By Lindsey Rupp; editors: Nick Turner and Kevin Orland.
In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON