Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Licensing Company Sells Majority Stake in Isaac Mizrahi for $68 Million

Isaac Mizrahi fashion show in 2009.
Isaac Mizrahi fashion show in 2009. (Getty)

Retail holding company Xcel Brands has sold a 70 percent stake in the brand to fellow licensing firm WHP Global, which also owns Anne Klein and Joe’s Jeans.

Founded by its namesake designer in 1987, Isaac Mizrahi was acquired by Xcel in 2011 for $31.5 million. It generates a large portion of its sales today via home-shopping channel QVC. Xcel will retain a 30 percent interest in the brand.

Mizrahi will continue to serve as chief design officer, while Xcel will continue to manage its QVC business. “I’m very excited to harness the power of my brand,” he said in a statement. “I couldn’t ask for better partners.”

Learn more:

ADVERTISEMENT

Brand Licensing Deals: Fresh Start or Beginning of the End?

Licensing firms have a reputation for buying famous but faded labels and milking them dry. Will Brooks Brothers, Barneys and others in bankruptcy today meet the same fate?

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON