Agenda-setting intelligence, analysis and advice for the global fashion community.
The jeans maker will launch over 100 limited denim-inspired items spanning kitchenware, apparel and pet accessories on the mass market retailer’s online channels beginning February 28, CNBC reported.
With apparel sales down and department stores struggling, the move sees Levi’s dip its toes into home goods while linking arms with a retailer that has fared comparatively well in the wake of Covid-19. Target, which has stayed open through lockdowns as an essential retailer, grew its online business significantly and saw its shares rise 64 percent during 2020.
The big-box retailer already has a number of designer collaborations in its books, including capsules with Rodarte, Jason Wu and Tory Burch. But Levi’s isn’t the only denim brand tapping into interiors: just this week, Wrangler announced a collaboration with Pottery Barn Teen featuring sheets, pillow cases and rugs.
