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Levi Strauss Beats Quarterly Sales Estimates on Steady Denim Demand

The denim brand posted a 3 percent rise in reported quarterly revenue, exceeding analysts’ expectations of a 1 percent loss.
An image of a Levi's storefront in London.
Levi's is one wholesale brand prioritising growth in its DTC channel as multi-brand retailers struggle. (Shutterstock)

Levi Strauss beat first-quarter revenue estimates on Monday and maintained its full-year forecast, betting on steady demand for its denims and a diverse supply chain to navigate an escalating trade war that has hit footwear and apparel retailers.

The company has seen demand for wide-legged and skinny jeans hold up — a trend in line with rivals such as Abercrombie & Fitch and Gap — despite shoppers being selective in spending on discretionary items.

The retailer posted a 3 percent rise in reported quarterly revenue from continuing operations to $1.53 billion, which excluded sales from its Dockers brand. Analysts, on average, were expecting a 1 percent drop to $1.54 billion, as per data compiled by LSEG.

Gross margin increased 330 basis points to 62.1 percent for the three months ended Mar. 2, from 58.8 percent last year, driven by lower product costs and a strong direct-to-consumer channel.

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As part of its plan to streamline operations, Levi said last October it was exploring a sale of Dockers, which has seen demand struggle.

“While we recognize that we are operating in an uncertain environment, our global footprint, strong margin structure, and agile supply chain position us to navigate the balance of the year and beyond,” said Levi Strauss CEO Michelle Gass.

The company maintained its fiscal 2025 organic net revenue and profit forecasts, which did not include any impact from recently announced tariffs and excluded revenues from Dockers.

By Savyata Mishra and Anuja Bharat Mistry; Edited by Alan Barona

Learn more:

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With a new campaign, the first from CMO Kenny Mitchell, the denim giant is hoping consumers will change how they think about — and where they shop for — the brand.

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