Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

L Brands Reports 63% Surge in Same-Store Sales

The growth was fuelled by its Bath & Body Works brand.
Bath & Body Works | Source: Shutterstock
By
  • Reuters

NEW YORK, United States —L Brands Inc. reported a 63 percent rise in same-store sales on Wednesday, helped by strong demand for Bath & Body Work's sanitizers and hand creams, sending its shares up about 4 percent in extended trading. The strong growth was fuelled by the skincare brand, which posted 123 percent increase in comparable sales in the second quarter. Victoria's Secret saw comparable sales increase 28 percent in the same quarter.

Net sales came in at $2.32 billion, compared with Wall Street estimates of $2.21 billion, according to IBES data from Refinitiv.

The company reported a net loss of $49.6 million, or 18 cents per share, in the second quarter ended Aug. 1, compared with a profit of $37.6 million, or 14 cents per share, a year earlier.

By Nivedita Balu; editor: Shinjini Ganguli

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON