Kaia Gerber Joins Re/Done as Investor and ‘Creative Partner’

Model and actress Kaia Gerber has joined Re/Done as an investor, creative partner and advisory board member, the brand announced on Thursday.

The partnership, which has been in the works since last summer, will see Gerber collaborating with the Los Angeles-based denim brand’s leadership and design teams on brand strategy, collection development and campaign creative direction.

“I’ve loved being part of [Re/Done’s] journey, and I’m excited to help shape what comes next — creating products and stories that feel personal, intentional and deeply connected to today’s generation,” said Gerber in a statement.

Gerber helped cast model Secret Snow, daughter of late American artist Dash Snow, in a spring 2026 campaign shot by Malibu-based director Yasmine Diba.

Gerber has had a long-standing relationship with the brand centred on upcycled Levi’s denim, having introduced her mother, Cindy Crawford, to the brand prior to the release of Crawford and Re/Done’s joint 2017 capsule collection.

In the coming year, Re/Done will focus on expanding its retail footprint and its wholesale partnerships.

“We’re all aware of the challenges both macroeconomically but also within our fashion industry, around channel mix,” said Re/Done chief executive Phillip Prado, who joined the company from Gucci last May. “We have extraordinary momentum coming out of the e-commerce business. We’re excited about our retail footprint, and how that’s going to evolve in this next chapter.”

Gerber will release a curation of new collaborative designs and reissued archival items with Re/Done in summer 2026.

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