Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

J.Crew Launches Resale Site

In partnership with ThredUp, the American retailer now offers customers a way to buy and sell pre-worn J.Crew products online.
Olympia Gayot wears J.Crew vintage in mirror selfies.
J.Crew's head of women's design Olympia Gayot wears J.Crew vintage. (J.Crew)
By

In partnership with ThredUp, the American retailer now offers customers a way to buy and sell pre-worn J.Crew products online, the company announced Tuesday. Dubbed J.Crew Always, the platform allows shoppers to mail in their secondhand pieces with a prepaid shipping label and receive store credit in return.

In tandem with online resale, J.Crew is also launching a vintage assortment that will be available in select stores, including pieces from the 1980s and 90s. Both initiatives are part of the company’s sustainability efforts, it said.

The retail chain has worked with ThredUp before. In 2019, sister band Madewell tapped ThredUp to create the Madewell Forever progamme, which allows shoppers to trade in their old Madewell denim for store credit. The progamme was extended in 2021.

Learn more:

ADVERTISEMENT

Why Brands Are Racing Into Resale — in Five Charts

Hundreds of fashion companies are looking to build their own resale channels, giving rise to a new class of B2B start-ups that aim to help them navigate the nascent industry.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

In This Article
Topics
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.