Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

J.C. Penney Holiday Sales Drop 0.8 percent, Shares Slide

J.C. Penney Co Inc said same-store sales for November and December fell 0.8 percent, blaming a weak start to the holiday selling season.
By
  • Reuters

NEW YORK, United States — J.C. Penney Co Inc said same-store sales for November and December fell 0.8 percent, blaming a weak start to the holiday selling season.

The department store operator's shares fell as much as 5.8 percent to $7.40 in premarket trading on Friday.

Rivals Macy's Inc and Kohl's Corp too posted declines in same-store sales during the crucial holiday selling period on Thursday, highlighting the struggles department store chains face amid competition from online retailers.

By Siddharth Cavale; editor: Saumyadeb Chakrabarty.
In This Article
Topics
Organisations
Location
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.