Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Inditex’s Sales Decline Slowed Before November Knock

Zara Autumn 2020 Editorial | Source: Courtesy
Zara Autumn 2020 Editorial | Source: Courtesy

Sales at fashion retailer Inditex fell 14% in the three months from August to October, recovering from a drop of 31% in the previous quarter, although store-based sales saw a significant impact due to COVID-19 restrictions in November.

The Spanish owner of Bershka and Massimo Dutti said that while 21% of stores were closed in November, most re-opened in the first week of December, with 8% of stores currently closed with an additional 10% at weekends.

However, a signficant proportion of stores are still operating with restrictions, Inditex said.

Sales of apparel in Europe remain 9.5% below pre-crisis levels in October, Eurostat data showed. Inditex and rival H&M reported their first-ever quarterly loss earlier this year as lockdowns shuttered stores and stifled demand for new clothing.

ADVERTISEMENT

H&M said on Tuesday its net sales fell 10% in local currencies in its fourth quarter, with an accelerating slowdown towards the end of the September-November period.

Inditex said its third-quarter net profit reached 866 million euros, in line with a rebound in profit reported in the second quarter, but still down 26% on the year-ago period.

Total sales reached 6.05 billion euros in the third quarter, with online sales continuing to grow at 76% above last year.

Inditex’s results were in line with analysts’ forecasts of an 11-15% sales drop.

By Victoria Waldersee; editors: Sonya Dowsett and Alexander Smith.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON