Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hunter Hires Several New Executives

Boots from the British heritage brand Hunter.
Boots from the British heritage brand Hunter. Shutterstock

As part of a turnaround strategy to turn the British company, known for its rain boots, into an outdoor lifestyle brand, the company has hired Paolo Porta as its chief executive. 

Porta joined Hunter in June 2020 as the interim CEO but will now assume his position permanently. Before joining Hunter, Porta worked at Jimmy Choo, Dior and Stella McCartney.

Hunter also hired Sandra Romboli, who previously worked at Decathlon, Reebok and Adidas as global design director and Claudia Plant, who came from Burberry and Net-a-Porter as chief marketing officer.

Learn more:

ADVERTISEMENT

Why the Crocs Craze May Be Here to Stay

The polarising clogs invaded closets during the pandemic and are cementing their influence with streetwear collaborations and a new retail sales strategy.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON