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As part of a turnaround strategy to turn the British company, known for its rain boots, into an outdoor lifestyle brand, the company has hired Paolo Porta as its chief executive.
Porta joined Hunter in June 2020 as the interim CEO but will now assume his position permanently. Before joining Hunter, Porta worked at Jimmy Choo, Dior and Stella McCartney.
Hunter also hired Sandra Romboli, who previously worked at Decathlon, Reebok and Adidas as global design director and Claudia Plant, who came from Burberry and Net-a-Porter as chief marketing officer.
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