Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Google to Invest $350 Million in Walmart-Controlled Flipkart

The funding round was led by Walmart, which last year invested nearly $600 million in the homegrown e-commerce firm that competes with Amazon.com Inc. in India.
Flipkart app.
Flipkart confirmed the Google investment in a statement but did not disclose the amount. (Shutterstock)

Alphabet Inc.’s Google will invest about $350 million in Flipkart, an Indian online retailer controlled by Walmart Inc., according to people familiar with the matter.

The investment is part of an approximately $1 billion funding round that began late last year, the people said, asking not to be identified when discussing private details. Google’s investment was first reported by The Economic Times newspaper.

Flipkart confirmed the Google investment in a statement but did not disclose the amount. The Google investment is subject to antitrust and other regulatory approvals, it said.

The funding round was led by Walmart, which last year invested nearly $600 million in the homegrown e-commerce firm that competes with Amazon.com Inc. in India, the people said.

ADVERTISEMENT

Flipkart was founded by two former Amazon engineers in 2007 and acquired by Walmart 11 years later in a $16 billion deal.

By Sankalp Phartiyal

Learn more:

Walmart-Backed Flipkart to Test Web3, Metaverse Expansion

Walmart-backed Flipkart India Pvt. launched an in-house innovation arm called ‘Flipkart Labs’ to explore ways to expand onto the metaverse.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON