Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

German Fashion E-Tailer About You Cracks €1 Billion in Revenue

German About You e-tailer. Shutterstock.
German About You e-tailer. Shutterstock.

German fashion e-tailer About You, which is widely reported to be preparing for a Frankfurt listing, said on Wednesday it cracked €1 billion ($1.2 billion) in revenue last year after launching in more than a dozen European markets.

Revenue grew 57 percent to €1.17 billion in the year to February, while in the last quarter the company turned its first profit before interest, tax, depreciation and amortisation since its launch in 2014.

Though the Covid-19 pandemic drove more shoppers online, About You co-founder Tarek Mueller said a drop in socialising had led consumers, particularly among the younger generation, to spend less on clothes.

Despite that, “we managed to grow massively,” he said. “We seized our opportunity in the crisis.”

ADVERTISEMENT

The Hamburg-based group more than doubled revenue in Europe outside Germany, Austria and Switzerland to €464 million after launching in 13 countries from Estonia to Ireland.

It is also developing an enterprise product that enables retailers and brands to set up and run their own online shops, competing with e-commerce solutions from established players SAP and Salesforce.

Sales in this business-to-business segment grew by 61 percent last year.

Mueller declined to comment on reports that the company plans to float on the Frankfurt stock exchange, which has had a busy spring featuring debuts by telco Vantage Towers and used car dealing platform AUTO1.

About You’s main owners are mail-order group Otto and Danish tycoon Anders Holch Povlsen’s investment company Heartland, which has previously backed consumer plays including Zalando, Asos and Klarna.

By Douglas Busvine; Editor: Jan Harvey

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON