Agenda-setting intelligence, analysis and advice for the global fashion community.

Gap Names Mark Breitbard as New Banana Republic Head

Breitbard will join Gap in early May, having most recently served as the chief executive of San Francisco based-children's apparel retailer Gymboree Corp.

A Banana Republic store | Source: Shutterstock

Reuters

14 March 2017

SAN FRANCISCO, United States — Gap Inc named Mark Breitbard as president and chief executive officer of its Banana Republic brand.

Breitbard, who will join Gap in early May, most recently served as the chief executive of San Francisco based-children's apparel retailer Gymboree Corp, Gap said on Tuesday.

Breitbard will replace Andi Owen, who left the company in late February.

By Gayathree Ganesan; editor: Shounak Dasgupta.

In This Article

Topics

Retail

Organisations

Location

San Francisco, United States

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

This Week: Tariff Uncertainty Looms Over Retail Earnings Season

Brands from Prada to Abercrombie & Fitch will provide clarity on how the fashion industry is approaching the newly uncertain trade landscape. Plus, a preview of Paris Fashion Week.

Saks Global CEO Says Top Brands Are Shipping Despite Bankruptcy

The goods come from more than 380 brands, including Burberry and those owned by luxury powerhouses LVMH and Kering.

Fashion Startup Founder Pleads Guilty in $300 Million Fraud

Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us