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Gap Launches Collection With Amazon Fashion

Gap Inc. has struggled to regain its footing. — Gap Inc. has struggled to regain its footing. (Shutterstock)

By

Joan Kennedy

10 November 2022

The American retailer will sell items including apparel, nursery furniture and baby gear through a dedicated brand store on Amazon.com in the US and Canada. The collection will be available for purchase with the e-commerce giant’s Prime delivery.

”Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the US and Canada,” Mark Breitbard, president and CEO, Gap brand, said in a statement.

The announcement follows Gap’s dissolution of its Yeezy Gap partnership in September. The Yeezy Gap deal was wound down after around two years — it was originally supposed to last 10 years, with billion-dollar ambitions.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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