Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Fast Retailing Names New Uniqlo COO as It Grooms Next Leaders

The Uniqlo store in New York's SoHo neighbourhood.
Fast Retailing names new Uniqlo COO. (Shutterstock)

Uniqlo owner Fast Retailing Co.’s global business head will become chief operating officer, as the retail giant grooms the next generation of leaders who might one day take the reins from founder Tadashi Yanai.

Daisuke Tsukagoshi begins his new role Sept. 1, the Japanese company said in a statement Monday. The appointment is part of a strategy to strengthen management structure, it added.

The 44-year-old has been serving as international CEO and head of North America, after Yanai tapped him to overhaul the company’s fortunes on the continent at the height of Covid-19.

Tsukagoshi has since turned the region’s business around, and it reported profit last year for the first time since opening in New Jersey in 2005. He has a mandate to more than triple the number of North American stores to 200 and delivers annual revenue of ¥300 billion ($2 billion) — and an operating margin of 20 percent — by 2027.

ADVERTISEMENT

The move to the US marked Tsukagoshi’s 18th relocation since joining Fast Retailing in 2002, including a stint as Uniqlo’s COO in China from 2017 to 2020.

By Kanoko Matsuyama

Learn more:

How Uniqlo Finally Won Over Gen-Z

Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON