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Farfetch Owner Coupang's Retail Sales Miss Estimates

Shares in the online retailer fell 9 percent as sales growth was slower than expected. Farfetch’s operating losses shrank to $2 million from $31 million the previous quarter.
Farfetch-owned Browns’ in-store app technology.
Shares in the online retailer fell 9 percent as sales growth was slower than expected. Farfetch’s operating losses shrank to $2 million from $31 million the previous quarter. (Farfetch)

Coupang Inc. slid in late trading on Tuesday after reporting retail net sales that fell short of Wall Street’s expectations.

Net sales totaled $6.14 billion, up from a year earlier but below analysts’ estimates of $6.24 billion. Operating income totalled $109 million, also slipping below projections. Net income fell in the quarter, reflecting losses at Farfetch, the online luxury company Coupang acquired in January.

Shares of Coupang dropped as much as 8.9 percent in extended trading.

The disappointing sales overshadowed what was otherwise a strong beat for the Seattle-based online retailer on other metrics. The company’s sales growth was still in the double-digit range for the seventh consecutive quarter, propelled by its nascent business forays such as food deliveries. Net revenue grew 27 percent to $7.9 billion in the September quarter, the company said in a statement Tuesday, above analysts’ average estimate of $7.8 billion.

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Coupang’s stock has climbed 66% this year, aided by its first full year of profit in 2023. The company that helped popularise one-day delivery in Korea is now seeking growth by expanding into areas such as luxury goods. Coupang has also been investing in Taiwan as Alibaba Group Holding Ltd.’s AliExpress and PDD Holdings Inc.’s Temu push into Korea, its biggest market.

Chief executive officer Bom Kim said during a post-earnings call that Farfetch was near breakeven on an adjusted earnings before interest, taxes, depreciation and amortization basis in the past quarter, a goal he previously targeted to reach by the end of 2024.

Farfetch’s adjusted loss before interest, taxes, depreciation and amortisation shrank to $2 million in the quarter from $31 million in the April-June period.

By Yoolim Lee

Learn more:

Farfetch Owner Coupang: Everything You Need to Know

In its home market of South Korea, the rapid-delivery e-commerce giant sells everything from fashion and beauty products to groceries and a video streaming service.

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