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Hoka, Ugg Owner Deckers Declines to Provide Fiscal Outlook Due to Tariff Uncertainty

The company, which also owns Teva, reported sales growth of 6.5 percent off strong demand for its Hoka brand in its latest quarter.
Hoka was once ridiculed in the running community for its sneakers' chunky midsole and bright colourways. Last year, it grew revenues 59 percent to $1.4 billion.
Hoka led Deckers' first-quarter revenue. (Hoka)

Deckers Outdoors Corporation reported strong revenue growth in the three months ending March 31, but declined to provide an annual forecast due to the unpredictability of global trade policies.

The California-based apparel and footwear company’s revenue rose 6.5 percent year on year to $1.02 billion, beating analyst expectations by 2.4 percent. Hoka’s revenue jumped 10 percent to $586.1 million, while Ugg’s net sales rose 3.6 percent to $374.3 million and other brands’ revenue fell 6.3 percent to $61.3 million.

Wholesale revenue in the quarter lifted 12.3 percent to $611.6 million, while direct-to-consumer revenue fell 1.2 percent to $410.2 million. Domestic net sales remained flat at $647.7 million while international net sales jumped 19.9 percent to $374.1 million.

The company did not an annual guidance for the fiscal year 2026, citing tariff-related uncertainties, though Deckers still expects net sales of $890 million to $910 million in its next quarter. Stock plummeted over 15 percent in after-hours trading.

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Deckers chief financial officer Steve Fasching said in the earnings statement, “We will remain nimble and disciplined as we navigate near-term uncertainty, while actively investing in our strategic long-term growth opportunities.” Deckers president and CEO Stefano Caroti maintained the company is well-positioned “to manage through the near-term with a focus on the long-term.”

Hoka opened its first flagship store in New York last June, while Ugg has enjoyed a resurgence in popularity off a wave of Y2K nostalgia.

Editor’s note: This article was amended on June 3, 2025 to clarify the period of Deckers’ earnings report and correct its Ugg brand name. A previous version misstated that Deckers had scrapped its annual guidance, as the company had never provided an annual outlook in an earlier report.

Learn more:

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

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