Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China Officials, PDD Staff Get Into Fistfights During Audit

The episode may trigger investor concern about increased regulatory scrutiny of Pinduoduo and Temu, whose Dublin headquarters were raided last week by EU watchdogs.
A bright orange Temu package on a doorstep.
Details of how the fights began weren’t immediately clear. (Shutterstock)

At least two fistfights broke out last week between PDD Holdings Inc. employees and Chinese regulators who were performing checks at the e-commerce company’s Shanghai premises, according to people familiar with the matter.

The altercations involved PDD staff and officials from the State Administration for Market Regulation, the people said, asking not to be identified discussing a sensitive issue. The SAMR officials were investigating reports of fraudulent deliveries on PDD’s platform, the people said, adding that police made several arrests in the aftermath.

While details of how the fights began weren’t immediately clear, the episode may trigger investor concern about increased regulatory scrutiny of PDD. It’s unheard of for interactions between large Chinese companies and regulators to descend into physical confrontations, even as tensions often run high between the two sides. PDD’s shares slid about 2 percent in pre-market New York trading.

The SAMR, an agency with sweeping powers to investigate industries from technology to energy, led a high-profile antitrust probe against Alibaba Group Holding Ltd. in 2020 that culminated in a sector-wide clampdown. Chinese President Xi Jinping’s government has since made a concerted push to show its support for the private sector, including in a meeting between Xi and entrepreneurs such as Alibaba’s Jack Ma in February.

ADVERTISEMENT

The account “is false and bears no relation to reality,” a spokesperson for Pinduoduo, PDD’s Chinese operation, said in a statement to Bloomberg News. The SAMR didn’t respond to a request for comment.

PDD, better known as the creator of Temu and the Pinduoduo Chinese e-commerce platform, competes directly with Alibaba and JD.com Inc. domestically. Abroad, it’s known as an aggressive online retailer that, along with Shein, has ambitions to become a major player in the US and Europe.

PDD’s rapid growth has drawn regulatory attention not just at home. 

Temu’s European headquarters in Dublin were raided by European Union competition watchdogs, amid suspicions the Chinese e-commerce giant may have received unfair subsidies from Beijing. Those unannounced inspections took place last week, according to people familiar with the matter who spoke under condition of anonymity. 

PDD just last month warned of a slowdown in an intensely competitive Chinese consumption environment, reflecting an escalating battle in online commerce.

By Bloomberg News

Learn more:

US Senator Calls for Federal Investigations of Shein and Temu

Republican Senator Tom Cotton has asked the US departments of Justice and Homeland Security to investigate the Chinese companies for alleged wide-scale intellectual property theft and counterfeiting.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON