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Calvin Klein Drops Another Jeremy Allen White Campaign

The Mert Alas-lensed videos show White climbing out of a pool, playing with a dog, doing sit-ups and letting a glass of water spill down his torso in Calvin Klein jeans, a denim vest and underwear.
Calvin Klein dropped another campaign with Jeremy Allen White.
Calvin Klein dropped another campaign with Jeremy Allen White. (Mert Alas)
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Calvin Klein is doubling down on ambassador Jeremy Allen White with another campaign. The Mert Alas-lensed videos show White climbing out of a pool, playing with a dog, doing sit-ups and letting a glass of water spill down his torso in Calvin Klein jeans, a denim vest and underwear. More content featuring White will be rolled out across social media and outdoor advertising spaces over the next week.

Tapping the actor in January — just before he took home a Golden Globe Award for Best Actor in a TV Series, Musical or Comedy for his role in “The Bear” — generated a massive amount of buzz for the brand, and boosted underwear sales 30 percent year-over-year in the week after it launched.

It comes at a challenging time for Calvin Klein-parent PVH Corp. On its first quarter 2024 earnings call in June parent company PVH Corp. reaffirmed its earlier estimate of a 6 percent to 7 percent sales decline in 2024. PVH is set to report second quarter earnings after the market closes today.

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Calvin Klein Returns to the Runway

Quira founder Veronica Leoni has been named creative director of the PVH-owned brand’s “Collection” line, which was shuttered in 2018.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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