Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Best Buy to Become First Major Retail Chain to Offer Apple Watch

Best Buy Co. will start selling the Apple Watch next month, becoming the first national retail chain to offer the device beside Apple Inc itself.
By
  • Bloomberg

RICHFIELD, United States — Best Buy Co. will start selling the Apple Watch next month, becoming the first national retail chain to offer the device beside Apple Inc itself.

More than 100 Best Buy locations will have the Apple Watch starting on Aug. 7, the Richfield, Minnesota-based company said in a statement Sunday. An additional 200 stores will get the device by the holiday season, and Best Buy’s e-commerce site will offer it as well.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” Jason Bonfig, Best Buy’s senior category officer, said in the statement. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”

Best Buy will have 16 Apple Watch models, including the Sport and Watch versions, as well as almost 50 accessories.

By Nick Turner.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON