Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Asos CFO to Depart After Just 14 Months

The British retailer’s director of group finance, Aaron Izzard, will replace outgoing CFO Dave Murray.
The online fashion retailer Asos is facing fresh challenges as they aim to reach £7 billion in the next four years. Getty Images.
ASOS shares are down roughly 8 percent as of Monday’s close. (Getty Images )

British online fashion retailer ASOS on Tuesday named Aaron Izzard, director of group finance, as its new CFO as the current finance boss, Dave Murray, will be stepping down on June 30 to pursue other opportunities.

Murray, a former Amazon executive who joined ASOS as CFO in April 2024, will remain with the company for a handover period, ASOS said.

Izzard, who joined ASOS as head of retail finance in 2017, has held several finance roles at the company over more than 8 years. His appointment will be effective July

Since the end of April 2024, when Murray took up the role of CFO, ASOS shares are down roughly 8 percent as of Monday’s close.

ADVERTISEMENT

ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years.

However, the British retailer could benefit from new headwinds facing its Chinese competitors, including high US import tariffs under President Donald Trump and changes to customs rules on direct-to-consumer shipments in both countries.

In April, ASOS said it was well-positioned to withstand the impact of the US tariffs and reported a rise in half-year earnings, signalling early progress in efforts to revive its fast-fashion appeal among younger shoppers.

By Chandini Monnappa; Editor: Mrigank Dhaniwala

Learn more:

Asos Confident on Growth Amid Tariff Uncertainty

The British online fashion retailer’s first half earnings beat expectations as a long-term turnaround plan started to pay off.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON