Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

American Eagle Outfitters Acquires Quiet Logistics in $350 Million Deal

Quiet Logistics fulfilment centre. Quiet Logistics.
Quiet Logistics fulfilment centre. Quiet Logistics.

The all-cash transaction is part of the retailer’s “ongoing supply chain transformation,” it announced Tuesday, Nov. 2. The deal follows American Eagle’s acquisition of delivery startup AirTerra in May.

Quiet Logistics is a third-party supply chain operator for more than 50 direct-to-consumer brands. Based in Devens, Mass., the company runs eight fulfilment centres with robotic capabilities. Its previous owners were real estate firms Related Cos. and Greenfield Partners LLC, which bought the firm in 2019 in a joint venture.

Under American Eagle Outfitters, Quiet will continue to operate independently.

“An important pillar of our strategy is transforming our supply chain to create greater agility, speed and diversification,” Jay Schottenstein, chief executive of American Eagle Outfitters, said in a statement. “Our vision is to create an on-demand, hyper-scaled operations platform that enables brand success.”

ADVERTISEMENT

Learn more:

Fashion’s Last Mile Opportunity

The final segment of the e-commerce supply chain — getting orders to customers’ homes — is often the most difficult. From warehousing to speedy delivery, BoF dissects the components of a successful shipping strategy.


© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON