Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Amazon to Hire 100,000 Workers Amid Surging Demand Due to Coronavirus

Like a number of US supermarket chains, the e-commerce giant is turning to people in the restaurant, travel and entertainment businesses who are suddenly looking for work due to business closures.
Amazon warehouse worker | Source: Amazon Media Library
By
  • Reuters

SEATTLE, United States — Amazon.com Inc on Monday said it would hire 100,000 warehouse and delivery workers in the United States to deal with a surge in online orders, as many consumers have turned to the web to meet their needs during the coronavirus outbreak.

With shoppers clearing out shelves in fear of quarantines or product shortages, retailers are racing to keep food and hygienic items in stock and have employees on hand for in-store work or delivery.

Like Amazon, US supermarket chains Albertsons, Kroger and Raley's have sought new hires to staff busy sections and fulfill online orders. They are turning to people in the restaurant, travel and entertainment businesses who are suddenly looking for work because of the coronavirus.

"We want those people to know we welcome them on our teams until things return to normal and their past employer is able to bring them back," Amazon said in a blog post.

ADVERTISEMENT

Major shipper United Parcel Service Inc said its trucking and air deliveries were still on despite growing government restrictions on commercial activities. It said Monday it was meeting demand with its existing workforce.

The coronavirus, which has led to more than 7,100 deaths globally and prompted mass lockdowns of people, has also led to items being out of stock on Amazon and some deliveries taking longer than usual.

Amazon's headcount fluctuates seasonally, recently peaking for the holiday quarter at 798,000 full and part-time workers. It was not immediately clear how many people Amazon would employ after it hires 100,000 more.

To draw new employees, Amazon said it would add $2 to its minimum $15 per hour to US workers' wages through April. The extra pay for hourly employees in North America and Europe is expected to cost more than $350 million, Amazon said.

Meanwhile, other retailers facing long queues are making pitches for talent, too.

It was not clear if there would be any impact on delivery operations from new government restrictions. In the San Francisco Bay Area on Monday, officials said people must stay at home except for some essential purposes, such as work for "businesses that ship or deliver groceries, food, goods or services directly to residences."

An Amazon spokeswoman did not immediately return a request for comment on the San Francisco order.

By Nivedita Balu, Jeffrey Dastin and Lisa Baertlein; editors: Arun Koyyur and Lisa Shumaker

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON