Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Adidas Earnings Beat Estimates as North America Sales Improve

The European market also showed more promise as sales returned to growth, rising 3.2 percent.
Adidas' New York flagship store on Fifth Avenue | Source: Adidas Media Center
By
  • Bloomberg

HERZOGENAURACH, Germany — Adidas AG beat earnings estimates as sales picked up in the US after months of trouble there from supply-chain snags.

Currency-neutral sales rose 6 percent in the third quarter. Total revenue reached €6.4 billion ($7.1 billion), narrowly exceeding the average estimate. Operating profit of €897 million also topped the consensus.

Key Insights

The European market also seems more promising as sales returned to growth, rising 3.2 percent. Adidas is hoping its home market can become a motor again, helped in part by next summer’s European Championships soccer tournament.

ADVERTISEMENT

Investors will want to know whether Adidas has completely resolved the supply issues in North America. The cost of flying clothing across the Pacific has been weighing on earnings. Sales in the region jumped 16 percent.

While Rorsted downplayed the threat of US-China tariffs in August, he’ll nonetheless field questions about his latest views, especially after the chief executive of rival Puma SE said in October that such measures are affecting earnings.

Market Performance

The Herzogenaurach-based company’s stock has climbed more than 50 percent this year and is on pace for its fifth straight annual gain.

By Tim Loh; editors: Eric Pfanner and Thomas Mulier.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON