Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Abercrombie Sees Weaker Sales, Margins as Inflation Bites

Abercrombie & Fitch store.
Abercrombie & Fitch Co trimmed its full-year sales forecast on Tuesday as record-high inflation hits demand for the retailer’s jeans, tops and dresses, sending its shares down 18 percent in premarket trade. (Shutterstock)

Abercrombie & Fitch Co trimmed its full-year sales forecast on Tuesday as record-high inflation hits demand for the retailer’s jeans, tops and dresses, sending its shares down 18 percent in premarket trade.

Demand for discretionary goods has taken a hit as consumers prioritise spending on essentials such as food and gas whose prices have been surging due to supply chain snarls and the Russia-Ukraine war.

Abercrombie joined some of the top US retailers in flagging a hit to margins from decades-high inflation, with Walmart Inc and department store chain Kohl’s Corp trimming their profit targets last week.

“We expect higher costs to remain a headwind through at least year-end,” Abercrombie chief executive officer Fran Horowitz said.

ADVERTISEMENT

The company now expects net sales to be flat to up 2 percent in fiscal 2022, compared with its earlier forecast of a 2 percent to 4 percent growth. Analysts on average expect sales to increase 3.5 percent to $3.84 billion, according to Refinitiv IBES data.

It expects full-year operating margin between 5 percent and 6 percent, down from its previous outlook of 7 percent to 8 percent, reflecting a 200-basis-point hit from higher freight and raw material costs and lower sales.

By Deborah Sophia; Editor: Vinay Dwivedi

Learn more:

Abercrombie & Fitch’s Brand Reinvention — Download the Case Study

Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON