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Abercrombie Sees Better Holiday-Quarter Sales, Posts Surprise Profit

Abercrombie & Fitch store.
Abercrombie & Fitch Co said it was “cautiously optimistic” about the holiday season. (Shutterstock)

Abercrombie & Fitch Co said on Tuesday it was “cautiously optimistic” about the holiday season and forecast a smaller-than-expected drop in current-quarter sales after resilient demand led to a surprise quarterly profit.

The Ohio-based apparel retailer’s shares that have lost nearly half of their value this year were up about 19 percent after the company also reported third-quarter sales above Wall Street estimates, defying inflation’s impact on non-essential spending.

Chief executive officer Fran Horowitz in a post-earnings call said the company expects the fourth quarter to “mirror more pre-pandemic” holiday.

The company’s attempt to revamp its inventory to get rid of casual and athleisure apparel that have fallen out of fashion and bring in new styles have attracted wealthier shoppers who remain unperturbed by decades-high inflation.

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Banana Republic parent Gap Inc has also posted better-than-expected third-quarter results as dressier clothing is back in vogue.

Abercrombie, however, said there was a little bit of softness in demand during late October and maybe into the first week of November.

Last year, more people were shopping earlier due to inventory shortages, which is probably reflecting the slowdown, said M Science senior analyst Matt Jacob.

American Eagle Outfitters, on the other hand, expects a bigger-than-expected fall in fourth-quarter sales, but sees gross margin in the range of 32 percent to 33 percent, at the higher end of its previous forecast, as it benefits from attempts to right size inventory.

Abercrombie expects fourth-quarter net sales to fall about 2 percent to 4 percent in fiscal 2022, compared with analysts’ average estimate of a 6.3 percent drop, according to Refinitiv IBES data.

Excluding items, it reported a profit of 1 cent per share in the third quarter, compared with estimates of a loss of 16 cents.

By Ananya Mariam Rajesh; Editor: Shinjini Ganguli

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Abercrombie & Fitch’s Brand Reinvention

Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.

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