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Abercrombie & Fitch raised its annual sales forecast on Wednesday, driven by robust demand for Hollister dresses and denim jeans as shoppers prioritise spending on trendy apparel undeterred by price hikes.
The apparel retailer, whose denim jeans are priced at an average of $100, has driven growth at its eponymous and Hollister brands by targeting affluent female shoppers.
Well-heeled shoppers in the US have so far shown little resistance to price hikes, as indicated by resilient spending on aspirational goods such as Birkenstock sandals and Bugaboo strollers.
“Abercrombie’s results show that consumers remain willing to invest in premium apparel, especially when it reflects strong brand equity and trend relevance,” Jefferies analyst Corey Tarlowe said.
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However, higher tariffs on countries such as Vietnam, Indonesia, Cambodia and India will increase costs by $90 million this year, Abercrombie warned. In May, it had estimated $50 million in tariff expenses after mitigating some impact.
US President Donald Trump’s trade policies have also pressured margins of other retailers such as Ralph Lauren and Coach handbag owner Tapestry
Abercrombie would tightly control inventory levels to cushion the hit from tariffs and support its growth plans, company executives said on a post-earnings conference call.
The company now expects net sales for fiscal year 2025 to grow in the range of 5 percent to 7 percent, compared to its prior forecast of a 3 percent to 6 percent increase.
Annual net income per share is projected in the range of $10 to $10.50, compared with its earlier forecast between $9.50 and $10.50.
Shares of the company rose about 1.5 percent in volatile trading as it also topped second-quarter estimates. The stock is down about 33 percent this year.
Net sales were $1.21 billion for the quarter ended August 2, compared with analysts’ average estimate of $1.20 billion, according to data compiled by LSEG.
By Savyata Mishra
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