Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Abercrombie Shares Surge as Strong Demand Drives First-Quarter Beat

Abercrombie & Fitch lowered its annual profit forecast despite beating first-quarter estimates and forecasting strong annual sales.
An Abercrombie & Fitch store in 2007 | Source: Shutterstock
Abercrombie joined several retailers in cutting its annual profit forecast amid expectation of uneven demand due to tariffs. (Shutterstock)

Abercrombie & Fitch shares surged 25 percent in premarket trading on Wednesday after it posted better-than-expected first-quarter results and forecast strong annual sales as the apparel retailer’s move to introduce fresh styles such as printed jeans and dresses helped draw more shoppers.

Shares of the company, which has been rattled by US President Donald Trump’s erratic tariff policy moves have lost nearly half of their value so far this year.

The company’s Hollister brand with vintage tees and denim collections has been resonating more with customers, especially younger shoppers, who are on a hunt for trendy apparel and accessories.

Hollister brand’s comparable sales jumped 23 percent in the reported quarter, from a 13 percent rise seen a year ago.

ADVERTISEMENT

However, Abercrombie joined several retailers including upscale apparel brand Ralph Lauren in cutting its annual profit forecast amid expectation of uneven demand due to tariffs.

The company now expects annual net income per share in the range of $9.50 to $10.50, compared with prior forecast of $10.40 to $11.40 per share.

The company expects annual net sales to grow between 3 percent and 6 percent, compared with prior forecast of a 3 percent to 5 percent growth.

Abercrombie said that its forecast accounted for existing tariffs that includes a 30 percent levy on imports from China and a 10 percent tariff on all other global imports.

Net of planned mitigation efforts, the full-year outlook assumes about $50 million of tariff expense, or 100 basis points as a percentage of net sales, the company added.

According to the company’s annual filing, Abercrombie estimates about 5 percent of total merchandise receipts were directly imported to the United States from China in fiscal 2024.

Overall, Abercrombie posted quarterly net sales of $1.10 billion for the quarter ended May 3, compared with analysts’ estimate of $1.07 billion, as per data compiled by LSEG.

Its quarterly adjusted profit was $1.59 per share that beat analysts’ estimate of $1.39 per share.

ADVERTISEMENT

By Anuja Bharat Mistry; Editor: Shailesh Kuber

Learn more:

As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON