Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Under Armour to Sponsor NBA's Draft Combine

Under Armour signed a multiyear deal Monday to sponsor the NBA's draft combine.
By
  • Associated Press

BALTIMORE, United States — Under Armour signed a multiyear deal Monday to sponsor the NBA's draft combine.

Financial terms weren't disclosed.

The athletic gear maker said it will begin outfitting athletes at the combine in 2018. The NBA draft combine brings together college basketball players every year to take physical tests, give interviews and compete in games ahead of the NBA draft.

The Baltimore-based company said it will also sell combine apparel for fans. It's been a partner of the league since 2011.

Shares of Under Armour Inc. rose $1.03 to $98.96 in afternoon trading

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


Nike’s Latest SEC Filing Revives Converse Sale Speculation

In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON