Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Moncler Shares Soar on Luxury Skiwear Maker’s Trading Debut

Moncler Gamme Rouge campaign | Source: Moncler
By
  • Bloomberg

MILAN, Italy — Moncler SpA opened 41 percent higher than its initial public offering price in the first day of trading for the Italian luxury skiwear maker after investors sought about 27 times the amount of stock offered.

The shares opened at 14.40 euros in Milan and traded at 14.56 euros at 9:14 a.m., giving the company a market value of 3.6 billion euros ($5 billion). The shares were offered to investors at 10.20 euros apiece.

Moncler’s private-equity owners have raised about 784 million euros after selling shares at the top of a targeted range and exercising an over-allotment option. The institutional offer was more than 31 times oversubscribed, while retail investors sought about 14 times the amount of stock offered amid renewed appetite in Europe.

By Celeste Perri; Editors: Thomas Mulier, Paul Jarvis

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON