Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Amazon Says Cyber Monday Was the Biggest Shopping Day in Company History

Customers ordered more than 18 million toys and 13 million fashion items on Black Friday and Cyber Monday combined.
Amazon fulfilment centre | Source: Shutterstock
By
  • Bloomberg

SEATTLE, United States — Amazon saw its biggest shopping day in history on Cyber Monday, with more products ordered worldwide than any other day.

In the five days starting with Thanksgiving and continuing through to Cyber Monday, customers purchased millions more products than in the same period last year. Amazon customers ordered more than 18 million toys and 13 million fashion items on Black Friday and Cyber Monday combined.

The company says sales by small and medium-sized businesses worldwide grew more than 20 percent year over year on Black Friday. The new Echo Dot Alexa device was the top selling product on Amazon globally, in any category over the holiday weekend, and Whole Foods Market broke its all-time record of turkeys sold during Thanksgiving season. But a surge in online holiday sales may bring a February hangover.

By Polina Noskova; editor: Chakradhar Adusumilli 

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON