Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Rappers Drake, 21 Savage Settle With Conde Nast Over Fake Vogue Cover

Vogue magazines | Source: Shutterstock

Drake and 21 Savage have settled a lawsuit by Condé Nast accusing the rappers of using the Vogue name and creating a fake Vogue magazine without permission to promote their recent No. 1 album “Her Loss.”

In an internal memo on Thursday, Condé Nast general counsel Will Bowes said the settlement with the rappers includes an unspecified monetary payment that will “bolster our ongoing creative output, including Vogue editorial.”

He also said the settlement includes a permanent injunction against their commercial use of Vogue’s trademarks.

A lawyer for Drake had no immediate comment, while a lawyer for 21 Savage declined to comment. Reuters obtained Bowes’ memo.

ADVERTISEMENT

Condé Nast, also known as Advance Magazine Publishers Inc, had sought at least $4 million in its Nov. 7 lawsuit against the rappers.

The promotional campaign included a bogus Vogue cover featuring the pair, and a suggestion they had longtime Vogue editor-in-chief Anna Wintour’s “love and support.”

Condé Nast said the campaign was also directed to Drake’s and 21 Savage’s more than 135 million social media followers.

A federal judge concluded on Nov. 9 that the campaign was causing confusion, and Condé Nast would likely succeed on its trademark infringement and false advertising claims.

Drake, a Toronto native, and 21 Savage, from Atlanta, then voluntarily halted the campaign without conceding wrongdoing.

Bowes said in the memo that while Vogue’s name is often referenced elsewhere, “it was clear to us that Drake and 21 Savage leveraged Vogue’s reputation for their own commercial purposes and, in the process, confused audiences who trust Vogue as the authoritative voice on fashion and culture.”

“Her Loss” was released on Nov. 4, and debuted at No. 1 on the Billboard 200 album chart. It ranks No. 8 for the week ending Feb. 18.

By Jonathan Stempel in New York; Editing by Marguerita Choy

ADVERTISEMENT

Learn more:

Vogue Launches ReWear Challenge to Encourage People to Shop Their Own Closets

The social media-fuelled challenge is an effort to double down on the publication’s sustainability push.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON