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The Berlin-based menswear, luxury and streetwear content-and-commerce company will open “Gatezero” on November 15 and sell products across ready-to-wear and accessories from Acne Studios, Ambush, Comme des Garçons, and more brands, as well as Highsnobiety’s own collaborations in these categories. The Zurich Airport location is due to be open for six months, and additional stores in other airports are planned to open in 2022.
Highsnobiety is no stranger to retail, having opened a series of pop-ups shops over its history, including most one that closed in Paris this week tied to its “Not in Paris” project that came out of the pandemic and rise of virtual fashion weeks.