GQ’s Nikki Ogunnaike Named Harper’s Bazaar Digital Director

Harper’s Bazaar’s new editor in chief Samira Nasr announced a major hire on Monday, poaching GQ’s deputy fashion director Nikki Ogunnaike to become the Hearst publication’s digital director.

The appointment marks a return for Ogunnaike to Hearst, where she previously worked for Elle’s digital team in multiple positions, rising to the title of style director before leaving for Condé Nast’s men’s title one year ago. In her role, Ogunnaike will work closely with Nasr, Hearst said in a statement, in contrast to the completely separate print and digital operations under Nasr’s predecessor Glenda Bailey.

Since arriving at Harper’s Bazaar in July, Nasr has built out her team, naming Leah Chernikoff as executive editor, Laura Genninger as creative director and Kaitlyn Greenidge as Features director.