Edward Enninful’s EE72 Launches Website, 72 Magazine

Edward Enninful’s EE72, a media and entertainment company he announced in February, is set to launch an eponymous digital platform and a quarterly print publication, 72 Magazine, which will cover fashion, beauty, luxury and culture, this September.

The EE72 website will provide “thought-provoking storytelling, exclusive interviews, and deep explorations into the forces shaping our creative world,” according to a company statement. It will be led by head of content Simone Olivier, who previously held editorial leadership roles at The New York Times, Refinery29 and Allure, while Sarah Harris, the former editor-at-large of British Vogue, will join as editorial director of both the EE72 website and 72 Magazine. Lee Swillingham and Stuart Spalding, former creative director duo of British Vogue and Harper’s Bazaar Italia and co-founders of London-based creative agency Suburbia, will lead the magazine’s creative direction.

The news marks the first major initiative from EE72, Enninful’s much-anticipated next act after leaving his posts as European editorial director of Vogue and editor-in-chief of British Vogue in March 2024 after four and six years respectively. He is spearheading the venture alongside his sister, talent agent Akua Enninful, who serves as CEO.

“This launch with a dedicated publication [is a shining example] of our vision to champion creative integrity and collaboration,” co-founders Edward and Akua Enninful said in a joint statement. “We are excited to share an editorial world that reflects the cultural shifts shaping today’s landscape.”

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Edward Enninful Launches Media and Entertainment Company

EE72, co-founded by the former British Vogue editor and his sister Akua Enninful, will develop content, experiences and products in partnership with top talent and companies.