Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Media

Dazed Media Names New Chief Marketing Officer

Sophie McElligott will be responsible for overseeing the business’ global expansion and marketing strategy.
A collage of stickers that includes a young people.
Previously, McElligott led Dazed’s launch in China and founded Dazed Academy, now known as Dazed Club. (Dazed Media)
By

Dazed Media has appointed Sophie McElligott as chief marketing officer, the company said on Thursday. She will be Dazed’s first-ever CMO.

McElligott joined Dazed Media in 2015 and most recently held the position of marketing and communications director.

Previously, she led Dazed’s launch in China and founded Dazed Academy, now known as Dazed Club, a networking platform for creatives around the world.

As marketing chief, she will be responsible for overseeing the business’ global expansion and marketing strategy, including client and audience engagement as well as driving partnerships in new geographies including the USA, Latin America, Asia, the Middle East and North Africa.

ADVERTISEMENT

Learn more:

Dazed Launches Social Media App

The app will allow users to upload their portfolios, engage with mentors and join subject-matter groups to discuss upcoming projects. Users who pay £5 a month will also receive access to Dazed events and complimentary copies of the magazine.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.