Agenda-setting intelligence, analysis and advice for the global fashion community.
The Council of Fashion Designers of America and Vogue are partnering to put on “Fashion For Our Future,” a march to encourage voting, months before the United States will head to the polls for November’s presidential election. The non-partisan event will bring together more than 1,000 participants from across the fashion industry, including designers, models, retailers, editors, influencers, factory workers and students on Sept. 6, the first day of New York Fashion Week, according to a statement by the CFDA.
“This is an extraordinary election, with incredible consequences for our future and nothing could be more important than participating in it by voting,” Anna Wintour, chief content officer, Condé Nast and global editorial director, Vogue, said in the statement.
The march will take place in midtown Manhattan, with a goal of raising awareness for the importance of political participation. Non-profit organisation “I am a voter” will be present to help participants register to vote and distribute information on how the industry can encourage the public to vote. Old Navy will outfit participants in T-shirts and dresses, which will also be available for purchase following the march.
In July, Vogue amped up its politics coverage, hiring Jack Schlossberg, President John F. Kennedy’s grandson and recent TikTok phenomenon, as its political correspondent. In March, Anna Wintour hosted a fundraising reception for US President Joe Biden’s campaign during Paris Fashion Week.
ADVERTISEMENT
Learn more:
How Fashion Brands Can Survive the 2024 US Election Minefield
Few companies see an upside in wading into what’s shaping up to be a long, toxic campaign. But after years of socially conscious messaging they can’t fully disengage either.
